Research synthesis
Nine interviews: four restaurant owners, three riders, two frequent customers. Roughly six hours of audio about why orders go late.
Six hours re-reading transcripts, highlighting, retyping quotes into a spreadsheet, then grouping them by hand, usually when I was too tired to group well.
Transcripts in, and I ask for recurring themes with the verbatim line each theme rests on. Then I check every quote against the transcript.
What came back that I had missed: Three of the four restaurant owners described the same workaround — they mark an order "preparing" the moment it lands, before touching it, because the timer starts on accept and they are judged on it. That is a design failure disguised as a metric. I found it in the transcript, but I found it because the clustering put those three lines next to each other.
Why it works: Clustering is mechanical. Deciding that this particular cluster is the whole project is not, and that judgement stays with me.
The catch: It will produce a quote that reads plausibly and was never said. Requiring the verbatim line is not a nicety; it is what makes the invention checkable in thirty seconds.
Claude
ChatGPT
Gemini